D12 - My band

My band was the first single from their second album D12 world,released in 2004. The single is the most successful single they have had as a group. 

Typical conventions of a hip hop video:

• Typically no storyline
• Almost always plenty of women surrounding the artist or generally in the video
• Women are represented as objects - wearing little clothing, normally dancing
• The video is frequently set in a bar/night club or in an expensive location
• Both performance clip and commercial exhibitionist 

The video shows Eminem to be the lead singer and most popular; the video shows the group becoming increasingly jealous.There is no strict narrative, there is a link between visuals and lyrics (Goodwins) The literal link between the visuals and lyrics creates a scenario.For example: 

The video definitely follows the typical Hip Hop convention that there are loads of women, dressed in little clothing around the artist(s). The women are treated as sexual objects; dancing for their attention and flirting with them due to their success. The first time we are introduced to Eminem, he is receiving a massage from three women who are wearing revealing clothes.Then later on in the video, there is a scene that takes place in a luxurious house or some place similar where a topless women is dancing around a pole; there are numerous other women in this scene wearing very little clothing. 

There are numerous references to other media and celebrities within the music video (intertexual reference -  Goodwins music video analysis that there is often intertexual reference to other media).

This video shows conventions of both a performance clip and a commercial exhibitionist. In the video there are shots of D12 performing together on stage to an audience. There are also close up shots of the members (mainly Eminem)and shots to sell their image as a band which represents the commercial exhibitionist. 

This music video also relates to Michael Shores theory that ' music videos contain views of adolescent male fantasies. Most videos contain elements of speed, power, girls and wealth. All this conveys into soft-core pornography with clichéd imagery' I think it refers to the theory because this video does show scenes and imagery of most male fantasies (big busted women, dancing, massaging and generally all over them)