Wednesday, 30 March 2011

Final Magazine Album Advert

Here is my final Magazine Advert: 



Final Digipak

Here's my final digipak - presented in a six panel layout :



Here are the individual shots: 

Front cover: 
Back cover:
Inside panel #1: 
Inside panel #2:
Inside panel #3:



Final Music video - Grenade

Final Advert idea...

I am going to produce my first advert idea because I think it works well with the Digipak I will produce and will visually look better as an advert :-)

Advert Idea #2

For the second advert I would have a plain white background with a close up shot of Hannahs face, the album title clearly displayed across the advert along with the release date.

Advert Idea #1

For my first idea, I thought that I should incorporate the Digipak images into the advert, for example a long shot of Hannah with explosives in the background. The font for the advert would be the same font used on the Digipak; it is important to make sure that there are similarities between the advert and Digipak hence why I have chosen to have an explosive background and the same font. 

The advert would include an image of the Digipak at the bottom right hand corner. The release date and any exclusive tracks would also be mentioned on the advert underneath the Digipak preview.

The release date would be in bold writing because after all, the consumers need to know when the album is coming out. 

Ideas for my magazine album advert

For my magazine advert, I need to incorporate all of the conventions of a magazine advert to ensure that mine is similar to a real life media product. 

Conventions of a magazine album advert

The conventions of a magazine Digipak advert  are (that I will have to follow):
  • The release date of the Digipak will clearly be displayed
  • There is usually a small picture of the Digipak within the advert
  • The adverts main picture is usually either an image that can be found in the Digipak (symbolic image relating to the album or of the artist) or a separate image of the artist that has no relation to the Digipak
  • Exclusive or popular tracks which are on the Digipak are often printed on the advert
  • The Digipak title and name of the artist clearly displayed too
  • The price of the Album - not all adverts I came across displayed the price on their advert
  • The places where you can purchase the album
  • Bold fonts are used
All magazine advertts differ, depending on  what style and look the artist and record label want to go for. However, the basic cinventions that you will find on any magazine adverts are : The title - A main picture (artist or symbollic image) - release date - Preview of Digipak and Artist Name

Plan B magazine album advert

This is Plan B's magazine album advert to promote his album 'the defamation of Strickland Banks'. As you can see this advert follows the typical conventions a magazine advert, The first thing you notice on the advert is the big, bold, red title which is 'PLAN B' - this is the name of the artist/group; the second thing I notice is the title of the album which is 'The defamation of Strickland Banks' -  this title is printed in the same font but in white. The red and white font works well against the black background because they stand out and will catch the audiences attention. The rest of the font is also either red or white. Continuing the theme of black and white and red is important because this theme is also continued on the album. 

A marketing technique is then used to make the album sound more appealing and like the audience need to buy it. 'The multi-platinum album of the year' - They are using the fact that it is a multi platinum album to promote it. 

In a smaller print, you can see that they have listed all the publications that have rated the album four stars out of five. This is again a technique to show the audience that it has been rated highly and that they should buy it. 

In the bottom left corner is a preview of the Digipak. As you can see the Digipak shares the same color scheme as the poster, making these two items links and associated with each other - making sure the two products are linked together is important because the audience can recognize the album or advert when they see it. 

The main image for the advert is a picture of the lead singer known as Plan B. Plan B is the main image because he is the lead singer and he is trying to sell his style, his image, his voice and so on. Also he is on the front cover of his album so it would make sense to have him on the advert. As he is the lead singer and the audience would automatically recognize him. 

Shooting Digipak and Advert...






Today I shot my ancillary texts, the Digipak and the Digipak magazine advert. I think it went fairly well and I'll need to use Photoshop to make the best of the shots I got today and to produce what I had anticipated.